Reliable gear. Fair prices. Unforgettable adventures.
The nights you remember all start the same way.
Camping tents, sleep systems, lighting and complete starter kits — chosen against the ways gear actually fails, sized honestly, and priced fairly.
Glamping — The Fastest-Growing Way to Camp
Sleep well, stay cool, and actually enjoy the morning.
Most camping fails at night. Too cold, too warm, or lying on the ground wondering what the pad was for. Glamping means fixing that — one piece at a time.
Seven setups, each solving one real problem. Mix and match, or start with whichever has been bugging you most.
Shop by trip
Who is going?
Tell us the weekend you are actually planning and we will show you the short version.
Never done this
First trip
No hand-me-downs to inherit? Start with a tent sized for your group and the things that decide whether you sleep.
Start here
With the kids
Family camping
Room to stand up on a wet day, a light each, and warmth underneath.
Family kits
Just the two of us
Couples
Less than you think, better than you expect. Soft light and something hot to hold.
The Two of You Kit
On my own
Solo
The smallest complete kit we sell, and it packs down to fit a city apartment.
Solo Overnighter
Bringing the dog
Camping with dogs
Water beyond what you planned, a long line, and a paw check every evening.
Pet campingBest-selling kits
Pick the trip. We will pack the list.
Each kit is the shortlist for one kind of weekend, priced below buying the pieces one at a time.
Kits are on their way — check back shortly.
Sixty seconds, four questions
Build my camping setup
Answer four questions about the trip you are actually taking. We will show you a kit, a tent sized for your group if you need one, the reasoning behind both — and what to leave off.
Four questions, one shortlist.
The interactive version needs JavaScript. In the meantime, the walkthrough covers the same ground in more depth.
Who is going?
This changes the answer more than anything else you could tell us — including what size tent you need.
What about a tent?
If you need one we will size it for your group, not for the number printed on the box.
How cold does it get overnight?
The night-time low, not the daytime high. This is where most first trips go wrong.
What do you already have?
Pick any that apply. We would rather leave things off your list than sell you a second one.
Best sellers
Why Clarion
We would rather lose the sale than sell you the wrong thing.
Four of the things people complain about most when they buy camping gear online — and what we do about each.
01
Gear that breaks on trip two
One of the most common complaints we found while researching this range: inflatables that deflate, seams that leak on the second use, and load ratings that are not true.
What we doWe chose every product against eight documented failure modes, and we label manufacturer figures as manufacturer figures rather than as tests we ran.
Amazon 1–2 star reviews · r/camping · r/ultralight
02
Capacity numbers that flatter
A rated 4-person tent that sleeps four only if nobody brings a bag or arolls over. Every brand calculates it the same optimistic way.
What we doWe print the honest number next to the rated one on every tent listing — comfortable for three, not four.
Category analysis across major brands
03
Costs that appear at the last screen
The most common documented reason people abandon an online cart is extra costs showing up at checkout — around two in five.
What we doFree over $70, a flat rate below it, and the total visible in your cart before payment. Guest checkout, no account wall.
Baymard Institute — 39% of abandonments
04
Reviews you cannot trust
Five-star walls on brand-new stores, manufacturer reviews recycled as customer ones, and photography that flatters past recognition.
What we doWe have no reviews yet and we would rather say so than manufacture them. When they come they will be from verified orders only.
Our own decision, and an unusual one
Why Clarion exists
Nobody remembers the tent. They remember the night.
I grew up spending weekends outside. Clarion exists to make it easier for more families to do the same — without buying gear they do not need.
Wes — Founder
:9:14pm
Nobody checks their phone at this bit.
This is the thing every product on this site is quietly in service of — and the only reason we care whether your headlamp works.
Move your cursor over the fire — or tap it
Before your next trip
Get the packing list that ends the 9pm 'did we bring…?'
One email when we publish a new field guide, plus the Clarion Camp Checklist — the same list we use to sanity-check a weekend before it leaves the driveway.